The CMS has several benefits for entrepreneurs who want to create their pages on the Internet, meet 7 of them!

1. Ease of creation and maintenance

It may be that the main advantage of using a CMS software is the great ease it offers for those who want to develop a page and keep it updated.

Access to work is directly in the browser, that is, you do not need to download any specific and complex system . Nothing to take up space on your computer or cell phone.

This allows you to create your pages quickly and better take advantage of market opportunities for delivering higher quality content to users.

2. Ease of use

Whoever has a website knows that it is necessary to pay constant attention to the news and trends that appear in the market.

Therefore, your pages need to be flexible to take advantage of these new possibilities and use innovative resources to their full potential.

With a good content management system, in addition to the ease we mentioned, anyone on your team can help you maintain your digital strategy.

This includes creating pages on the company’s website, adding images, videos , customer testimonials and more.

All of this can be done extremely easily and quickly, without the need for in-depth knowledge of programming, design or diagramming logic.

What’s more, one of the main features of the CMS is, as the name says, its ability to manage content rather than just creating it.

In other words, there is no point in having many possibilities and using the system in a simple way without always following the progress of the results.

And again, a quality CMS makes this part of the job easier. After all, everything can be tested and optimized to give better and faster results.

3. A huge amount of additional resources

The major CMS on the market has a wide range of additional features. These can be added to the website with a few clicks to create the best possible consumer experience and make management more efficient.

Here is just a warning, which we will delve into further below: it is worth noting the characteristics of the chosen software to make sure that they meet all your needs.

If you notice any important elements missing, look for additional plugins and tools. If you really can’t find it, you may want to look for another CMS.

4. Possibility of optimization for organic search

Every entrepreneur who seeks to establish his website as a reference in the online market knows (if he doesn’t, he should know!) That it is necessary to know and apply the optimization techniques for organic search, or Search Engine Optimization (SEO).

SEO work aims to increase the chances of pages on your site being found by search engines, such as Google.

And the more people who find your site organically (without ads), the better for your customer acquisition process, as long as you have a solid content strategy and an appropriate marketing plan.

You can use different techniques, such as:

link building to increase authority and improve rankings;
optimization of images so that their content is also found by visual searches;
strategic use of keywords, especially long-tail;
and structuring the content in a way that is pleasant to read, to increase the retention time of readers.
It is very important that each page of the website receives this work, with great attention.

If your site is complex, made with specific software, it can be quite difficult to maintain this optimization correctly, even more as the site scales.

With the CMS, this can be done in a very simple and practical way. A few well-worked minutes a day can be enough for your pages to appear in the top positions of organic search, without having to invest 1 cent in sponsored links.

5. Versatility for projects of all types and sizes

No matter what you want your site to be, you are likely to get it smooth with a good CMS.

Want to create a blog to post relevant content every week? It’s all right. Need to create an integrated online store with multiple features? No problem!

And those are just a few of the possibilities. You can create member areas, landing pages and even create a type of social network, depending on your goal.

This is another asset of the CMS: it manages to support different projects of different sizes with the same structure and internal functioning.

All you need to do is shape the features offered by the platform of your choice according to the needs of the project.

6. Good loading speed

Another great benefit of having a CMS solution is that it generally contributes to increasing the page loading speed.

This element is crucial to offer a good consumer experience, not to mention that it is a factor considered in SEO ranking!

The longer the pages take to load – and we’re talking about seconds differences – the greater the chance that the potential customer will close the window and look for another option on the Internet.

Therefore, it is very important that you always monitor the loading time of your pages, seeking to optimize them.

This is even more important on mobile devices, which have been receiving special attention from Google with the new ranking model.

Known as the Mobile-First Index, it prioritizes pages that load quickly on mobile devices. Fortunately, state-of-the-art CMS already fully supports Mobile-First sites.

7. Low cost of updating and maintenance

Last but not least, we must not forget about maintenance costs.

Imagine that you build your website with a specific programmer, in a complex language that few professionals dominate in the entire market.

Can you see how it can make it more expensive to keep the structure up and running and always up to date? After all, the shortage of professional will allow him to charge more for the service.

With the CMS, however, everything is cheaper, from the implementation to the update and maintenance.

The software used, in general, is free, since most content management systems are created by programmers around the world, who work collaboratively.

Of course, you can still hire a developer or designer to tailor the desired website to your interests and needs. But this is no different than creating a 100% personalized website.

In fact, even changes to a CMS tend to be more affordable than creating zero.

So, the difference in values ​​is in the update and maintenance, making the CMS a much more advantageous option in financial terms.